Tips for writing great posts that increase your site traffic

The perfect blog post answers the questions your clients and customers are already searching for. The most common mistake business owners make is writing a blog post entirely about themselves. But are customers searching for you specifically or the problems you solve?

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about. Google is a great place to start for research. Type in a topic related to your business and see what questions they're asking.

You don't have to cover everything in your post

There are different opinions on how long your blog posts should be. Just know that you do not have to cover everything in your blog post. Answer one question and stay on topic. Keep your audience's attention by staying on topic.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. The best images are the ones from your own business. I highly recommend hiring a photographer for a couple projects. These would be ideal for your blog post. If you can't do this quite yet or don't have enough images, stock images work as well.

Edit carefully before posting

Read before posting! Type errors are so easy to make, especially when your ideas are flowing. Read before you post. A simple type error can unfortunately reflect poorly on your business.

Include clear subheadings

Let's be honest. How many of us just read these subheadings but not the entire blog post? Make sure your subheadings are clear and concise so your audience walks away knowing you're an expert in your field. Google also really loves organized content. Organized content isn't one long paragraph. Organized content is split into clear subheadings with content centered around one main idea, answering one main question.

Use language your audience will understand

Don't talk over their head. Use language they understand. For terminology they may not grasp, take your time and explain it to them. Keep your paragraphs short. Write as if you're talking to someone right next to you. Use natural language.

I love reading. But for the longest time, I struggled getting through non-fiction books. It always confused me because I love learning and I love bettering myself. One day, I came across a non-fiction book and I could not put it down. I had to ask myself what made this book so different? How could I read this one so quickly while other non-fiction books took me forever to get through. I realized the author wasn't a professional author. She was simply someone who mastered the art of writing to her specific audience. She wrote like she was sitting right next to you. That's the best kind of writing. It draws you in and makes you feel the invitation to ask more questions.

Keep your audience interested with examples and stories about your products or services. Tell stories about customers you've served.

Don't forget a call to action

So you wrote an awesome blog post. Now what?

Well, that's what your audience is asking too. "What do I do now? You gave me all of this information. What's next?"

This is where a strong call-to-action comes into play. Write something that will push them towards contacting you for the services you provide. They can either book a call with you, get a free quote or download a freebie that will draw more emails for newsletters.

Turn your readers into paying customers

Need help creating blog content that attracts visitors and turns them into customers? Whether you need blog writing, content strategy, email marketing, or website support, I'm here to help.

Contact me today for a free consultation and let's create content that helps your business grow.